Have you seen the new advertising that Coca-Cola is doing all over the web and through street marketing? They have a new website called Live Positively. It promotes the health benefits of Coca-Cola products, ways to include them in a healthy life, and promotes all the good they're doing in the world. Now, I definitely enjoy a really good diet root beer or diet Vernors every now and then, but soda hasn't been a part of my diet on a regular basis for years now.
Personally, I just don't see the need for it. I know others who need a Coke first thing in the morning and last thing at night. Now that I'm paying a bit more attention to what I'm putting in my mouth, I feel like there are just too many ingredients listed on many sodas that I don't recognize, to comfortably consume regularly. They're empty calories or unnecessary sugars. Even the so-called 'healthy' or 'natural' sugars, aren't necessarily all that healthy or natural. Many are newly created or 'discovered' and we just don't know enough about them yet. There has been a lot of research done on soda and it's not favorable.
So anyway, Coca-Cola. According to this new website, they've been hard at work supporting and sponsoring healthy events and groups. Apparently they were a sponsor of Fred's Team, one of the largest charity teams running in the NYC Marathon. My cynical side feels they're doing this as a publicity stunt, but I hope that they genuinely believe they are doing the right thing for their customers. They are beginning to introducing a new product, which is actually just Coke classic in a smaller can with just 90 calories worth of soda in it. Hopefully people will be able to curb their craving with just 90 empty calories instead of the larger bottle.
I'm glad there's another place for people to find out about healthy ways to live and I'm glad a large company like Coca-Cola is supporting good causes, but personally I hope this site doesn't convince anyone that all Coke products are good for them simply because the company is doing good things.
What do you think? I'd love to know.